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Meet Dana

I'm Dana–Designer, Master Stylist and owner of Forward Boutique in Walla Walla, WA and RedSpur Western in Pendleton, OR. I am a ranch-rooted, thrill-chasing, adventure-seeking, fun-focused, lover of life designer who has been curating perfectly styled, luxurious collections for over 20 years.

There's nothing sexier than a woman's body and my unique collections are created to compliment every woman's curves. When designing my collections, that are all perfectly interchangeable, I want every woman to look and feel like a million bucks. To me, you are worth every penny and deserve to feel like it every single day.

There is nothing more enjoyable to me than styling all the beautiful people who walk through my shop doors showing them how fun it is to be perfectly put together. Now, it's time to expand nationwide, which is why I am, for the first time ever, launching my designs with my own name behind them offering designer quality collections straight to all of you.

Join me in living the life to the fullest and always looking expensive.

XOXO, Dana💫

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Behind the Latest Collection

  • Our specially sourced and local materials

    Dana always sources local materials whenever possible using only the finest leather, materials and design tools. Everything is handcrafted and one of a kind, with a true connection to the source.

  • Our vast industry & trend knowledge

    Dana is boots on the ground at events, expos, and integrated heavily into the industry. Her specific style and ability to bring her visions to life allow her to not only stay on top of trends but make them.

  • Our connection to our customers

    Dana has been a part of the Western apparel world for decades. She's designed for brands, been a master stylist and always embraces the women's curve. She knows her customers and knows what they wants and makes exactly that.